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based on just things like price, convenience, or flavor; health will be one of the leading factors to consider for many consumers. Foodservice companies will need to take this into account in their future business models. Where before these companies could influence the narrative on what constitutes healthy food through advertising, future consumers will have ready access to hard scientific facts. It’s in the best interest of food producers everywhere to listen to consumers’ individual needs and desires, and to adjust accordingly.

he lower the barrier to entry to a personal nutrition system, the more widespread its use. This will lead to future food choices no longer being 

SHIFTING
THE HEALTH PARADIGM

THE DIGITAL
FOOD BUTLER

How personalized nutrition and health help people make healthier food choices

W

you have a scheduled workout coming up. Furthermore, data has shown that pasta has a proven positive effect on the performance of people with your blood type. 

An app on your phone sends you a quick ping to tell you you’ve run out of full-fat yogurt for tomorrow’s breakfast. You still have the low fat yogurt, but that’s only for the weekends, because the full-fat fits better with your DNA. You come home to find the pasta-cooker warming up, and a large glass of water waiting, courtesy of your automated drinks dispenser. This because your personal intake tracker determined you were nearly home and needed more water before your workout.

hen you enter the supermarket after a hard day’s work, you are notified that tonight’s meal should be a high-carb pasta dish, because

H

an independent research group based in the Netherlands. Clabbers believes innovative measuring systems and wearable technology have left humans better able to measure their personal health than ever before. 

Nutritional and wellness advice can now actually be based on real world data from digital calendars, sleeping patterns, medical records, blood types, DNA structures and online purchasing patterns. By connecting these genotypes, the sum total of a particular organism’s observable characteristics, we are able to give unique and detailed nutritional advice for anyone at any time.

ow futuristic is this situation? Not very, according to Nard Clabbers, senior business developer personalized nutrition and health at TNO,

Nard Clabbers, TNO

A personalized nutritional intake pattern like this is kind of like a butler. A butler is always at your beck and call, much like personalized nutritional advice will be. Just like a butler the system is attuned to your specific needs, and able to help you make the healthy choice the easiest choice.

R

like Habit or Crispr are expensive and require a significant commitment of both time and energy to produce any actionable results. Still, Clabbers and others expect widespread accessibility relatively quickly. The data is already there, after all. Over time, access to it and the tools required to turn it into personalized nutritional advice will inevitably become cheaper and widely available.

ight now in 2018, a personalized and digitized system providing nutritional guidelines is reserved for the chosen, happy few. Initiatives

NOT JUST FOR THE HAPPY FEW 

Liesbeth Luijendijk, Wageningen University
and Research centre

Food is more than just nutrition. Food is people gathering together,  flavor, and emotion. A digital butler can only give advice, it can never replace the social value of food.’

Maaike de Reuver Xiao-Er Kong

L

creating personalized dietary advice through technology. Nevertheless she stresses the social aspect of food. No matter how easy or how cheap access to personalized dietary advice will become, and no matter how much companies adjust to it, food choices remain just that: personal choices. A digital food butler might be an inevitability, and it might help people make the healthy choice, but in the end: we are not machines. 

iesbeth Luijendijk, business development manager at Wageningen University and Research centre in the Netherlands, is a pioneer at 

LOYALTY IS TIMELESS

Lees verder

Wageningen University and Research centre in the Netherlands, is a partisan of making personal dietary advices by making use of technological possibilities. Nevertheless she does not deny the social aspect of food. No matter how easy or how cheap access to a personalized dietary advice will become, and no matter how much companies adjust to it, food choices remain just that: personal choices. A digital food butler might be an inevitability, and it might help people to make it easier to know what would be the most healthy option, but in the end: we are no machines. 

iesbeth Luijendijk, business development manager at 

L

LOYALTY IS TIMELESS

THE DIGITAL
FOOD BUTLER

How personalized nutrition and health help people make healthier food choices

Nard Clabbers, TNO

A personalized nutritional intake pattern like this is kind of like a butler. A butler is always at your beck and call, much like personalized nutritional advice will be. Just like a butler the system is attuned to your specific needs, and able to help you make the healthy choice the easiest choice.

notified that tonight’s meal should be a high-carb pasta dish, because you have a scheduled workout coming up. Furthermore, data has shown that pasta has a proven positive effect on the performance of people with your blood type. 

An app on your phone sends you a quick ping to tell you you’ve run out of full-fat yogurt for tomorrow’s breakfast. You still have the low fat yogurt, but that’s only for the weekends, because the full-fat fits better with your DNA. You come home to find the pasta-cooker warming up, and a large glass of water waiting, courtesy of your automated drinks dispenser. This because your personal intake tracker determined you were nearly home and needed more water before your workout.

hen you enter the supermarket after a hard day’s work, you are

W

senior business developer personalized nutrition and health at TNO, an independent research group based in the Netherlands. Clabbers believes innovative measuring systems and wearable technology have left humans better able to measure their personal health than ever before. 

Nutritional and wellness advice can now actually be based on real world data from digital calendars, sleeping patterns, medical records, blood types, DNA structures and online purchasing patterns. By connecting these genotypes, the sum total of a particular organism’s observable characteristics, we are able to give unique and detailed nutritional advice for anyone at any time.

ow futuristic is this situation? Not very, according to Nard Clabbers, 

H

nutritional guidelines is reserved for the chosen, happy few. Initiatives like Habit or Crispr are expensive and require a significant commitment of both time and energy to produce any actionable results. Still, Clabbers and others expect widespread accessibility relatively quickly. The data is already there, after all. Over time, access to it and the tools required to turn it into personalized nutritional advice will inevitably become cheaper and widely available.

ight now in 2018, a personalized and digitized system providing

R

NOT JUST FOR THE HAPPY FEW 

more widespread its use. This will lead to future food choices no longer being  based on just things like price, convenience, or flavor; health will be one of the leading factors to consider for many consumers. Foodservice companies will need to take this into account in their future business models. Where before these companies could influence the narrative on what constitutes healthy food through advertising, future consumers will have ready access to hard scientific fact. It’s in the best interest of food producers everywhere to listen to consumers’ individual needs and desires, and to adjust accordingly.

he lower the barrier to entry to a personal nutrition system, the

T

SHIFTING THE HEALTH PARADIGM

Food is more than just nutrition. Food is people gathering together,  flavor, and emotion. A digital butler can only give advice, it can never replace the social value of food.’

Maaike de Reuver Xiao-Er Kong

Overview magazines

Food Inspiration Magazine is the online magazine for foodservice professionals in search of inspiration and innovation. With the magazine we collect, enrich and spread inspiration. The free subscription magazine is published eight times per year and is an abundant source of inspiration for food and hospitality professionals. Our readers can be found in the U.S., Northern Europe, Latin America and Asia.
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