Italian food entrepreneur Sara Roversi reflects on the effects of the corona crisis for the food industry

SARA ROVERSI REFLECTS ON THE CORONA CRISIS

  3 min

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EXPERT OPNION

The war without a face makes us realize food is our lifeline

Sara Roversi is the co-founder of the Future Food Institute. She is the owner of 20 fast casual restaurants spread over Italy. During the COVID-19 pandemic she realizes more than ever that food is the essential basis for mankind.

Maaike de Reuver  Xiao Er Kong

Sara Roversi at the Future Food Institute

A war without a face

Italy is one of the countries that has been hit the hardest by the coronavirus. Roversi: “We are fighting a worldwide war with something that doesn’t have a face. It isn’t visible, but it is everywhere. There is no one in the whole world who doesn't feel the effect of it.”

Back to our basic needs

The COVID-19 situation is changing the eating lifestyles of people all over the world. Restaurants are closed. We cook at home and eat with our families. We are changing the way we are sharing our food and nourish our bodies. The first need is now the access to food while so many people in developed countries didn’t even have to think about that. Now we are queing for supermarkets and we literally are fighting for our food. We react like animals. 

The power of food 

In this crisis, more than ever we see the real power of food and the necessity of food. Food is our life, our love, our culture, our tradition, our care, our energy, our pleasure and our connection with the world. Roversi: “As a result of the lockdown everyone is now experiencing a complete reset. We signalize the regenerative power of food during and beyond this COVID-19 pandemic.” The main question of the last few years in the food industry has been: how are we going to feed 10 billion people by 2050? How can we design a sustainable food system? These questions are more relevant than they have ever been.


The real essential for human is food 

Roversi: “The thing that scares me the most is that farmers can not get rid of their products anymore. The complete food system is disordered because so many food places are closed and so many products are wasted. Everyone is talking about the economy, but I think we have to start talking about the real essentials for human: food. And how we can save our food system.” 


What’s changing?

We live in a very essential and basic time in history. It’s the biggest reset of all times. Roversi: “I hope our food system will be more local and less globalised after this time. The situation makes it more clear than ever that we have to make our lives circular, and that we have to eat from what is produced in our neighborhood to keep the system running and to keep the farmers alive.”


Offline: This content can only be displayed when online.

Sara Roversi at the Future Food Institute

  3 min

The war without a face makes us realise food is our lifeline

Italian food entrepreneur Sara Roversi reflects on the effects of the corona crisis for the food industry

Sara Roversi is the co-founder of the Future Food Institute. She is the owner of 20 fast casual restaurants spread over Italy. During the COVID-19 pandemic she realizes more than ever that food is the essential basis for mankind.

Maaike de Reuver  Xiao Er Kong

What’s changing?

We live in a very essential and basic time in history. It’s the biggest reset of all times. Roversi: “I hope our food system will be more local and less globalised after this time. The situation makes it more clear than ever that we have to make our lives circular, and that we have to eat from what is produced in our neighborhood to keep the system running and to keep the farmers alive.”


A war without a face

Italy is one of the countries that has been hit the hardest by the coronavirus. Roversi: “We are fighting a worldwide war with something that doesn’t have a face. It isn’t visible, but it is everywhere. There is no one in the whole world who doesn't feel the effect of it.”

Back to our basic needs

The COVID-19 situation is changing the eating lifestyles of people all over the world. Restaurants are closed. We cook at home and eat with our families. We are changing the way we are sharing our food and nourish our bodies. The first need is now the access to food while so many people in developed countries didn’t even have to think about that. Now we are queing for supermarkets and we literally are fighting for our food. We react like animals. 

The power of food 

In this crisis, more than ever we see the real power of food and the necessity of food. Food is our life, our love, our culture, our tradition, our care, our energy, our pleasure and our connection with the world. Roversi: “As a result of the lockdown everyone is now experiencing a complete reset. We signalize the regenerative power of food during and beyond this COVID-19 pandemic.” The main question of the last few years in the food industry has been: how are we going to feed 10 billion people by 2050? How can we design a sustainable food system? These questions are more relevant than they have ever been.


The real essential for human is food 

Roversi: “The thing that scares me the most is that farmers can not get rid of their products anymore. The complete food system is disordered because so many food places are closed and so many products are wasted. Everyone is talking about the economy, but I think we have to start talking about the real essentials for human: food. And how we can save our food system.” 


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