The shifts
in diets worldwide
The world is facing a global food problem. In 2030, over 8 billion mouths will have to be fed, rising to 9 billion in 2050. In comparison, the world population in 1950 amounted to 2.5 billion people. This puts extra pressure on food availability, with climate problems as a result.
Our diet needs to change drastically should we want to continue feeding a world population that’s ever-growing, increasingly prosperous and more demanding of the planet. So that sufficient food is and remains available.
Jeremy Freeling Duke Xiao-Er Kong
Worldwide
Source: OECD-FAO, 2018
Growth fast-food restaurant industry 2013-2018
America
Source: Ibisworld
Growth fast-food restaurant industry 2013-2018
China
Source: Ibisworld
Growth fast-food restaurant industry 2013-2018
Europe
Fast-food restaurants turnover
(in billions)
The fast-food restaurant industry is the most profitable sector in the foodservice market. It represents 29,6% of the total value of the sector.
Source: Marketline 2018
Source: Aaron Allen & Associates
Worldwide
Pizza
The pizza and pasta sector is growing most rapidly in the fast-food industry, alongside the favorite burgers/sandwiches.
Sale of pizza
Worldwide 2018: 134 billion dollars
Middle-East & Africa has grown from 4.29 billion dollars in 2015, to 4.66 billion in 2016.
Forecast for pizza market-turnover 2016 - 2021
Asia: +22%
Latin America : +18%
Europe: +3%
Source: PMQ, Pizza power report 2018
America
2481 kcal / +23%
In 2010, the average American consumed 2481 kilocalories per day, which is an increase of 23% compared to 1970. Half of the calorie intake comes from two product groups: fats and oils (32.1%), flour and grains (23.4%).
Source: National Geographic & FAOSTAT
Asia
Somalia / 1695 kcal
The calorie intake of Eastern Asia and Northern Africa has risen the most in recent decades. Somalia is the country with the most low-calorie diet: 1695 kilocalories, of which only 3% is vegetables. The change to a high-calorie diet in developing countries takes place when incomes rise.
Source: National Geographic & FAOSTAT
Worldwide
Intake of calories
(in kilocalories)
Source: World Health Organisation
Worldwide
China
China tops the list of the world’s largest fish-consuming countries. It’s followed by Japan and the USA.
-20%
Europe, Japan and the United States together accounted for 47% of the world’s total fish-consumption in 1961. This had decreased to only 20% in 2015.
Of the worldwide total of 149 million tons of fish in 2015, Asia consumed more than two-thirds. This was 106 million tons, or 24.0 kg per head of population.
106 million
The amount of fish eaten in North America, Latin America, Europe and Asia
(in kilograms)
The average amount of fish eaten worldwide
(in kilograms)
Source: FAO, the state of world fisheries and aquaculture
Future-Proof Fast Food
Calorie Bomb
Demand for fish
Worldwide
Meat consumption per person 2008-2017
Poultry
Veal and beef
Source: OECD-FAO, 2018
+16%
-5%
2014
2018
The average chicken consumption has doubled since 1970, while beef consumption has decreased by more than one-third.
The average of red meat and poultry eaten
America
Source: PNAS
221,9
pounds
222,2
pounds
China
Meat consumption 2011-2020
(in pounds)
Source: Statista
20x
In 2011, the average Chinese person consumed 20 times more pork than in 1961.
#1
Hong Kong is the number 1 carnivore worldwide.
The average person in Hong Kong eats 1,52 pounds of meat per day.
1,52
This is an increase of 242% from 1961 - 2011.
+242%
Source: National Geographic & FAOSTAT
Europe
Meat consumption 1997-2020
(in pounds)
Percentage of vegetarians in 2017
(per population, per country)
Meat consumption as a whole is expected to fall in Europe. This is due to the increase in the number of vegetarians and vegans.
Source: Statista
Meat Consumption
Source: FAO, the state of world fisheries and aquaculture
The shifts in
diets worldwide
Meat Consumption
Future-Proof Fast Food
Calorie Bomb
Demand for Fish
Source: FAO, the state of world fisheries and aquaculture
The shifts
in diets worldwide
The world is facing a global food problem. In 2030, over 8 billion mouths will have to be fed, rising to 9 billion in 2050. In comparison, the world population in 1950 amounted to 2.5 billion people. This puts extra pressure on food availability, with climate problems as a result.
Our diet needs to change drastically should we want to continue feeding a world population that’s ever-growing, increasingly prosperous and more demanding of the planet. So that sufficient food is and remains available.
Jeremy Freeling Duke Xiao-Er Kong
Meat Consumption
Meat consumption worldwide per person 2008-2017
Poultry
+16%
Veal and beef
-5%
Source: OECD-FAO, 2018
The average of red meat and poultry eaten in America
The average chicken consumption has doubled since 1970, while beef consumption has decreased by more than one-third.
2014
221,9
pounds
2018
222,2
pounds
Source: PNAS
Meat consumption in Europe 1997-2020
(in pounds)
Percentage of vegetarians in Europe, 2017
(per population, per country)
Meat consumption as a whole is expected to fall in Europe. This is due to the increase in the number of vegetarians and vegans.
10%
Italy
9%
UK
9%
Germany
9%
Austria
6%
Ireland
Source: Statista
Source: Statista
Meat consumption in China 2011-2020
(in pounds)
Source: Statista
20x
In 2011, the average Chinese person consumed 20 times more pork than in 1961.
#1
Hong Kong is the number 1 carnivore worldwide.
1,52
The average person in Hong Kong eats 1,52 pounds of meat per day.
+242%
This is an increase of 242% from 1961 - 2011.
Source: National Geographic & FAOSTAT
Future-Proof Fast Food
Growth fast-food restaurant industry worldwide 2013-2018
+3,5%
The global fast-food restaurant industry has grown annually by 3,5%
668
Turnover in 2018 amounts to 668 billion dollars
+1%
In 2018, the number of business grew by 1%
+2,4%
In 2018, the number of employees grew by 2,4%
Source: OECD-FAO, 2018
Growth fast-food restaurant industry America 2013-2018
+3,8%
The American fast-food restaurant industry has grown annually by 3,8%
256
Turnover in 2018 amounts to 256 billion dollars
+2%
In 2018, the number of business grew by 2%
+3%
In 2018, the number of employees grew by 3%
Source: Ibisworld
Growth fast-food restaurant industry China 2013-2018
+11,1%
The Chinese fast-food restaurant industry has grown annually by 11,1%
175
Turnover in 2018 amounts to 175 billion dollars
+2,6%
In 2018, the number of business grew by 2,6%
+4,5%
In 2018, the number of employees grew by 4,5%
Source: Ibisworld
Fast-food restaurants turnover in Europe
(in billions)
The fast-food restaurant industry is the most profitable sector in the foodservice market. It represents 29,6% of the total value of the sector.
Source: Marketline 2018
Growth of fast-food chains in Europe (2012-2017)
UK
+0,6%
NL
+0,8%
BEL
-0,4%
GER
-0,3%
FR
+0,6%
SP
+2.8%
PT
+3.4%
IT
+1.4%
Source: Aaron Allen & Associates
Pizza
The pizza and pasta sector is growing most rapidly in the fast-food industry, alongside the favorite burgers/sandwiches.
Sale of pizza
Worldwide 2018: 134 billion dollars
Middle-East & Africa has grown from 4.29 billion dollars in 2015, to 4.66 billion in 2016.
Forecast for pizza market-turnover 2016 - 2021
Asia: +22%
Latin America : +18%
Europe: +3%
Source: PMQ, Pizza power report 2018
Calorie Bomb
2481 kcal / +23%
In 2010, the average American consumed 2481 kilocalories per day, which is an increase of 23% compared to 1970. Half of the calorie intake comes from two product groups: fats and oils (32.1%), flour and grains (23.4%).
Somalia / 1695 kcal
The calorie intake of Eastern Asia and Northern Africa has risen the most in recent decades. Somalia is the country with the most low-calorie diet: 1695 kilocalories, of which only 3% is vegetables. The change to a high-calorie diet in developing countries takes place when incomes rise.
Source: National Geographic & FAOSTAT
Intake of calories worldwide
(in kilocalories)
World (general)
Latin America
North Africa
Eastern Asia
Transition countries
Industrialized countries
Source: World Health Organisation
Demand for fish
China
China tops the list of the world’s largest fish-consuming countries. It’s followed by Japan and the USA.
-20%
Europe, Japan and the United States together accounted for 47% of the world’s total fish-consumption in 1961. This had decreased to only 20% in 2015.
106 million
Of the worldwide total of 149 million tons of fish in 2015, Asia consumed more than two-thirds. This was 106 million tons, or 24.0 kg per head of population.
Source: FAO, the state of world fisheries and aquaculture
The amount of fish eaten in North America, Latin America, Europe and Asia
The average amount of fish eaten worldwide
(in kilograms)
Source: FAO, the state of world fisheries and aquaculture
(in kilograms)
Source: FAO, the state of world fisheries and aquaculture