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Viraj Puri, Founder and CEO of Gotham Greens

“Our mission is to change the food system. We grow leafy vegetables, herbs and lettuce varieties in our high-tech, climate-controlled greenhouses.”

In the United States, every year, many people are diagnosed with lifestyle-related diseases, such as type 2 diabetes or obesity. Particularly in food insecure environments, many people suffer from the consequences of an unhealthy diet. Urban farming projects like Gotham Greens contribute to the availability of healthy, fresh products, and can increase access to fresh produce.

Currently there are six Gotham Greens greenhouses in America that sell their products to consumers in the immediate vicinity, and the company plans to expand to multiple locations soon.

Maaike de Reuver   Kees van Duinhoven  Xiao Er Kong

How are we going to feed the global population in a healthy and sustainable way? There isn’t one simple answer to that question, but a part of the solution might be found in the rising popularity of urban farming. Gotham Greens in NYC grows crops in a rooftop greenhouse, and then turns those greens around and sells them in the supermarket below, which happens to be a Whole Foods Market. Talk about hyper local!

In NYC, urban farm Gotham Greens grows veggies on the roof of the supermarket that sells them

From food miles to food yards

video

  3 min

Viraj Puri, Founder and CEO of Gotham Greens

“Our mission is to change the food system. We grow leafy vegetables, herbs and lettuce varieties in our high-tech, climate-controlled greenhouses.”

In the United States, every year, many people are diagnosed with lifestyle-related diseases, such as type 2 diabetes or obesity. Particularly in food insecure environments, many people suffer from the consequences of an unhealthy diet. Urban farming projects like Gotham Greens contribute to the availability of healthy, fresh products, and can increase access to fresh produce.

Currently there are six Gotham Greens greenhouses in America that sell their products to consumers in the immediate vicinity, and the company plans to expand to multiple locations soon.

Maaike de Reuver   Kees van Duinhoven  Xiao Er Kong

How are we going to feed the global population in a healthy and sustainable way? There isn’t one simple answer to that question, but a part of the solution might be found in the rising popularity of urban farming. Gotham Greens in NYC grows crops in a rooftop greenhouse, and then turns those greens around and sells them in the supermarket below, which happens to be a Whole Foods Market. Talk about hyper local!

From food miles to food yards

In NYC, urban farm Gotham Greens grows veggies on the roof of the supermarket that sells them

  3 min

Offline: This content can only be displayed when online.

Overview magazines

Food Inspiration Magazine is the online magazine for foodservice professionals in search of inspiration and innovation. With the magazine we collect, enrich and spread inspiration. The free subscription magazine is published eight times per year and is an abundant source of inspiration for food and hospitality professionals. Our readers can be found in the U.S., Northern Europe, Latin America and Asia.
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