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Pivoting to Purpose

Food Inspiration magazine edition 57, December 2020

Taking care of the financial bottom line and prioritizing shareholder value over everything else is a philosophy that doesn’t fit with the needs of a new generation of consumers, or the deteriorating state of our planet. Companies large and small are expected to have a purpose, an aspiration to make their part of the world a little bit better. In this magazine we look into what it means to be purpose-led, highlight some inspiring examples, speak with experts, and teach you how to recognize those businesses that put their money where their mouth is.